Kaitlyn Haddlesey
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Creating an intuitive and memorable user experience

Illustration, Marketing, UI

I was originally hired by Canada Post as a digital marketing designer. I was tasked with the creation of landing/ product pages, email campaigns, infographics, blog posts and social media imagery. 

 I was later asked to join the UI team as a visual designer. Here, I created tailored design solutions in tandem with product designers, content writers, researchers and developers. I was a part of several scrum teams and involved with the development of major tools such as Track, My Profile, Dashboard and the iOS and android mobile app.

 Track is the most used tool within Canada Post. Last month alone the page had over 5,000,000 unique visitors. I was the visual designer on a scrum team tasked with updating the entire tool. The process took over a year of design, research and user testing and resulted in a much more intuitive and accessible user experience.

Track is the most used tool within Canada Post. Last month alone the page had over 5,000,000 unique visitors. I was the visual designer on a scrum team tasked with updating the entire tool. The process took over a year of design, research and user testing and resulted in a much more intuitive and accessible user experience.

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 As the visual designer on the mobile scrum team, I oversaw creating assets for both the iOS and android experience. I developed sketch asset libraries, completed visual QA on a number of devices, created InVision prototypes and participated in user testing. I also developed the UI for the mobile tools “Find a Postal Code” and “Find a Post Office”.

As the visual designer on the mobile scrum team, I oversaw creating assets for both the iOS and android experience. I developed sketch asset libraries, completed visual QA on a number of devices, created InVision prototypes and participated in user testing. I also developed the UI for the mobile tools “Find a Postal Code” and “Find a Post Office”.

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 I created over 150 unique icons and illustrations that are used across the company. I also played an integral leadership role in the constant audit and evolution of Canada Post’s illustration style.

I created over 150 unique icons and illustrations that are used across the company. I also played an integral leadership role in the constant audit and evolution of Canada Post’s illustration style.

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 During the development of Canada Post’s design system Mercury, I was asked to create the logo and assist with the creation of the website. I was also involved in the maintenance and evolution of our internal design kit.

During the development of Canada Post’s design system Mercury, I was asked to create the logo and assist with the creation of the website. I was also involved in the maintenance and evolution of our internal design kit.

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