We wanted to take the brand away from the days of generic stock photographs on white backgrounds. The solution was to give Frank a voice and a new look to match. The result: a revamped design bursting with personality. Each product now has its own witty one-liner paired with a unique little character. From surfing chips and dancing sponges, Frank products are now hard to miss. This project was completed while work as a part of the Jump Branding & Design team.