Kaitlyn Haddlesey

Showcasing Canadian talent

Branding, Interior Graphics

Henry’s needed help showing off what makes them Canada’s Greatest Camera Store. We began the process by visiting and auditing several older and newer stores. We discussed with the owners what they envisioned and set off to create a graphics package to bring this brand back to life.

The main goal was to create a voice and style that the company could take and run with. We decided to focus on showcasing Canadian talent and what can be achieved with the help of Henry’s. The walls are adorned with blown up photographs from across the country. Each one shows off a different technique and credits the artist and settings used to achieve the photo. These images paired with inspirational quotes to bring a sense of adventure and pride that the brand was previously missing. Henry’s already had a great story, they just needed a way to express it. This project was completed while working as a part of the Jump Branding & Design team.

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