An entrepreneur approached Jump with an exciting pitch for Nanashake; a vegan dessert parlour. The goal was to create a brand that celebrates being unique and going against the crowd. We created an in-store graphics package that tells this story, and celebrates not only the delicious flavour of the Nanashake, but also the important nutritional benefits of this dessert. My responsibility in this project was to create an expansive presentation of creative exploration including a new logo, uniforms, menu, copywriting, interior graphics, packaging and more.
This project was completed while working at Jump Branding & Design. I was the lead graphic designer working with a team that was imperative in the research & creation of this brand.