Kaitlyn Haddlesey

Reinventing one of the world’s largest pizza chains

Interior graphics, Packaging

Pizza hut has been a fixture in the Canadian restaurant scene since 1958. With over 11, 000 stores open worldwide, it is one of the largest pizza chains in the world. Yum! Brands Inc. came to us looking to revamp their dated assets and messaging so that they could appeal to a younger demographic. I and one other graphic designer sought to bring a more modern and approachable look to the brand. I created copy, interior graphics, menus, packaging, uniforms and more. The following designs can now be found all over the world in places such as Canada, the USA, South Africa and Thailand. This project was completed while working as a part of the Jump Branding & Design team.

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